Sport Public Relations: Managing Organizational Communication Sport Public Relations: Managing Organizational Communication

About the Product
Sport Public Relations: Managing Organizational Communication fills a void in the ever-expanding field of sport management by providing comprehensive treatment of public relations practice within sport. Rather than address public relations only as a means of supporting the marketing function or leveraging the media's interest in an event or organization, this text recognizes public relations as a function that is integral to many aspects of a sport organization's goals.

The book covers all aspects of public relations, starting with the basics and progressing all the way through legal and ethical issues that sport public relations professionals encounter. The following are some of the topics covered:

• The purpose of sport public relations programs, the distinction from sport marketing, and the benefits to sport organizations
• A strategic perspective on public relations, addressing issues related to reputation management, fostering desirable relationships with key publics, and campaign planning
• The history of sport public relations and how it is evolving
• The foundations for effective media relations in sport, including information services and organizational media
• The critical need for a crisis communications plan and how to develop and execute such a plan (sample plan is also featured)
• The diverse forms of community relations practice and how such programs can generate revenue for sport organizations
• The diverse forms of public relations practice, encompassing employee, investor, customer, donor, and government relations