Keys to Soft Selling in a Hard World Keys to Soft Selling in a Hard World

Keys to Soft Selling in a Hard World details the six basic concepts that lead to successful club sales and reviews the “winning formula” of the top 10% of club sales people and how individuals can profit from it. The DVD explains how to “make it happen” in club sales and why clubs should sell relationships, not just services. The DVD also addresses how clubs can ensure effective execution of their sales efforts and can achieve measurable results in that regard. Among the topics covered: sales success formula, soft-sell sales techniques, winning formula, why people buy, sell relationships, six concepts that lead to successful results, and sales-training plan. Produced in cooperation with the International Health, Racquet and Sportsclub Association (IHRSA).

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Business and Management