Fitness Management Fitness Management

This monumental resource for the health/fitness club industry includes over twelve hours of state-of-the-art programming in sixteen easy-to-navigate modules covering virtually every aspect of the health/fitness club industry, including: challenge and change, consumer attitudes toward physical activity, consumer attitudes toward health/fitness clubs, membership basics, branding, marketing, and sales, membership retention, developing great service, programming basics, starting your business, the financial model, the art of the deal, the people factor, facilities and equipment, risk management and AEDs, front-of-the-house operations, and heart-of-the-house operations The two-disc, 759-minute collection is ideal for use in conjunction with Stephen Tharrett’s Fitness Management book as the foundation of a Fitness Management course, or as a stand-alone resource for professionals in the health/fitness club industry.

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Business and Management